Wilson. Brian Wilson. Of the Beach Boys. As in "Pet Sounds" - the album that sent them off the deep end into new musical territory as Wilson's counter to the Beatles. To Paul McCartney, to be more precise.
I forget if it was "Rubber Soul" or "Revolver" Wilson was countering. But I do remember buying all these albums at the time and deciding for myself which was preferable.
It famously made bandmate and alleged first class scumbag Mike Love tell Wilson, "Don't f*ck with the formula!" He was grievously wrong, of course. Wilson went insane and The Beach Boys became a dinosaur band practically overnight. No innovation, no sales.
"Adapt or die."
Note: When I try to edit this post, the font changed & can't be changed back without replacing it. More bugs....